Virtual marketers have second thoughts about Second Life

http://www.hotelmarketing.com/index.php/article/070717_virtual_marketers_have_second_thoughts_about_second_life/

Virtual marketers have second thoughts about Second Life
(excerpt)
Four years after Second Life debuted, some marketers are second-guessing the money and time they’ve put into it. “There’s not a compelling reason to stay,” said Brian McGuinness, vice president of Aloft, a brand of Starwood Hotels & Resorts Worldwide Inc. that is closing its Second Life shop and donating its virtual land to the nonprofit social-networking group TakingITGlobal.